Andrew MacDonald is currently the Digital and Paid Media Lead at EfficiencyOne, where Andrew develops and executes digital marketing strategies to increase program participation and customer engagement. Prior to their current role, Andrew worked as a Web Content Manager at Eastlink and has extensive experience in managing digital content strategy and production. With a background in journalism and various editorial roles at companies like Yahoo! Canada and Calgary Herald, Andrew has a strong foundation in creating engaging and high-quality content.
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