Effie Worldwide
Daniel Abrahám serves as the Group CEO of International Effectivity since September 2021, where the organization focuses on innovative activation campaigns that enhance customer loyalty and engagement. As the owner and managing director of EFFE since February 2003, Abrahám also contributes to the global advertising community as a juror for the Global Effie Awards and the Effie Awards across Europe and Slovakia. Additionally, Abrahám holds a leadership role as the Chairman of the Supervisory Committee for the Klub reklamných agentúr Slovenska (KRAS) since June 2016, overseeing financial management for the Slovak Advertising Agencies Club. Furthermore, as CEO of Relations PR since November 2013, Abrahám leads a dynamic firm that integrates Public Relations, Government Relations, and Business Consulting. Educationally, Abrahám holds a Dipl. Ing. in Economics from Ekonomická univerzita v Bratislave, completed between 1999 and 2005.
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Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.