Effie Worldwide
Luca L. currently serves as Chief Financial Officer at Effie Worldwide, a position held since September 2022, after previously holding roles at the same company as VP, Finance from December 2019 to September 2021. Before joining Effie Worldwide, Luca L. was a Senior Risk Manager at FanDuel from October 2021 to August 2022, and served as Vice President at Mitsubishi UFJ Financial Group, Inc. from March 2014 to November 2019. Prior experience includes working at Deloitte for eight years in various capacities, including Audit Manager, where Luca L. led audit software implementation and managed audit teams, and Assistant Manager, overseeing external risk advisory projects and financial audits. Luca L. holds a Post Graduate Diploma in Management (Accounts Conversion), Accounting and a Bachelor of Business Science in Information Systems, both from the University of Cape Town.
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Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.