Effie Worldwide
Martin Michael Hansen serves as Co-CEO and Senior Partner at Yellow Umwelt since May 2020, following the merger between Yellow and Umwelt. Hansen has extensive experience leading various initiatives, having worked with clients such as Novo Nordisk Foundation, Carlsberg, and Dansk Retursystem. In addition to current roles, including Chair of the Board at Hypefactors and Advisory Board Member at BARC Scandinavia, Hansen is involved as a jury member for several prestigious awards, including Effie Awards Europe and Danish Digital Award. Previous leadership positions include CEO of Umwelt A/S, where a diverse client portfolio was managed, and adjunct lecturing at Copenhagen Business School. Academic credentials include a Master of Science in Economics and Business Administration from Copenhagen Business School and executive education from The Wharton School.
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Effie Worldwide
Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.