Zimmermann Alain

Zimmermann Alain is a seasoned marketing and branding professional with extensive experience in the luxury and e-commerce sectors. Currently serving as the Global Chief Marketing & Branding Officer at EFG International since May 2024, Zimmermann previously held leadership roles including Managing Partner & Board Member at Digital Luxury Group (November 2020 - April 2024), and E-Distribution Strategic Project Director for the Watch Division at Richemont (June 2018 - January 2020). With a strong background in global brand management, Zimmermann has successfully repositioned and innovated product portfolios for various prestigious brands, including Baume & Mercier, IWC Schaffhausen, and Cartier. Notable achievements include spearheading digital transformations, optimizing costs, and launching new product innovations targeted at millennial and GenZ consumers. Educational credentials include degrees in Marketing from NEOMA Business School and ESB Business School, Reutlingen University.