Jennifer Luce

Jennifer Luce is the Executive Vice President of FirstBank, where Jennifer has been leading the South Market since July 2000. With over 28 billion dollars in assets, FirstBank is the second largest financial institution in Colorado. Prior to this role, Jennifer worked at Platte Valley State Bank and Trust from August 1998 to July 2000, assisting in the consumer loan and bookkeeping departments and handling communications for four locations. Jennifer holds a Bachelor's degree in Business Administration with an emphasis in Human Resource Management from the University of Nebraska at Kearney and an Associate's degree in Business from Southeast Community College. Additionally, Jennifer attended the Pacific Coast Banking School from 2008 to 2011.