Adam Sandham currently serves as Commercial Development Manager at the English Football League, focusing on optimizing commercial revenue for the league and its 72 clubs. With a diverse background in partnerships and sponsorship, Sandham previously held the role of Partnerships Development Manager at Leicester Tigers, where responsibilities included cultivating business relationships and achieving a high contract renewal rate. Additional experience encompasses positions at Tickford Racing, SPUR, Auckland Council, and Northampton Town Football Club, where contributions ranged from managing sponsorship portfolios to conducting market research. Sandham's educational qualifications include a Bachelor's Degree in Sports Marketing from the University of Northampton and a Sponsorship Sales Certificate from the European Sponsorship Association, among others.
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