Nicky St Clair is a seasoned professional with extensive experience in partnerships and sponsorship management within the sports sector. Currently serving as the Senior Partnerships Delivery and Relationships Manager at the English Football League (EFL) since April 2017, Nicky supports the Head of Commercial Rights and Development in strategizing and executing partnership management across EFL competitions. Nicky has a proven track record of building strong relationships with partners, leading a high-performing team, managing budgets, and identifying revenue opportunities. Prior roles include Senior Partnerships Manager and Sponsorship Manager at Premiership Rugby, and a Sponsorship Consultant at Aviva plc, where Nicky focused on maximizing sponsorship activations. Nicky began a career at Glasgow Caledonian University, coordinating projects aimed at enhancing student employability. Nicky holds a Bachelor's degree in Entertainment and Events Management from Glasgow Caledonian University.
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