Caroline LEBAS

Caroline Lebas is the Directrice de la Communication et du Marketing at Établissement français du sang PACA Corse, bringing 15 years of enriching experience in communication, digital strategy, and operational marketing. Previously, they held roles at notable companies such as Havas Paris and Euro RSCG 4D, where they developed and executed 360° communication strategies and managed diverse project teams. Caroline has been instrumental in client relations, campaign coordination, and budget management, showcasing expertise in shopper strategy and team leadership. They are currently pursuing further education in digital marketing and strategy at Naïas Formation.