Sara Abu Tahir

Sara A. currently serves as the Manager - Digital Marketing at EFU Life Assurance Ltd., responsible for leading digital advertising, managing media budgets, and collaborating with stakeholders on digital initiatives. Previously, Sara held multiple roles at GroupM, including Business Manager and Senior Digital Media Strategist, where Sara excelled in data-driven marketing strategies and client relationship management. Early career experiences span various positions, including Sales Marketing Executive at Creek Developers Pvt Ltd, Client Services Associate at Rocket Internet SE, and internships at Bayer, Robert Walters, Pfizer, and GlaxoSmithKline. Sara holds a Bachelor of Arts in Finance, Accounting, and Management from the University of Nottingham.