Ajitha Vijay

Ajitha Vijay is a seasoned digital marketing professional with extensive experience in managing email marketing campaigns and leading diverse teams. Currently serving as Digital Marketing Manager at eG Innovations since July 2019, Ajitha oversees the end-to-end execution of email marketing campaigns and analyzes engagement metrics to enhance campaign performance. Prior to this role, Ajitha was the Project Manager for Digital Marketing at BlueOshan, where responsibilities included leading a team of 20 members and managing various digital projects such as SEO and social media marketing. Earlier career experiences include serving as an Admin Executive at SRA Systems, where administrative operations were optimized, and as a Lead Document Specialist at RR Donnelley, focusing on typesetting and client-specific style templates. Ajitha holds an MBA in Human Resources Management from the University of Madras and a Bachelor of Science degree in Chemistry.