Egg Strategy
Margie Paffrath is a seasoned data processing professional with extensive experience in the field. Currently serving as a Data Processor at Egg Strategy since June 2022, Paffrath previously held the position of Director of Data Processing at Brado from November 2018 to June 2022, following the merger of SMI-Alcott and Brädo Creative Insights. Prior to that, Paffrath was the Data Processing Director at SMI-Alcott from December 2012 to October 2018 and the Senior Data Management Director at Market Facts/Synovate/Ipsos from August 1987 to December 2012. Margie Paffrath holds an MBA in Marketing and Market Research from DePaul Driehaus College of Business and a BBA/BA in Business Administration and Spanish from the University of Wisconsin-Eau Claire.
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Egg Strategy
THE EGG IS THE START OF SOMETHING NEW Egg Strategy is an insight, brand strategy and innovation consultancy that delivers simple, bold truths. Our core strength is rooted in simplicity. As we explore the messiness of modern life, we create bold solutions that are profoundly simple to embrace because they’re rooted in fundamental human truths. Within our Egg Consumer Products, Egg Health, and Egg Lifestyle divisions, we work with world-class clients across the globe, supported by our cutting-edge insight mining tools, qualitative and quantitative research. We proudly bring our core values to bear on each and every client partnership: Courageous Thinking, Creativity with Purpose, Genuine Collaboration, and Infectious Leadership.