Egg Strategy
Taylor Cheung is an experienced professional in the fields of strategy, marketing, and brand management, currently serving as an Associate Strategist at Egg Strategy since August 2023. Previously, Taylor held the position of Associate Consultant at The Silk Initiative from January 2020 to September 2022, focusing on project planning, qualitative and quantitative research, and project delivery, with expertise in innovation projects and cross-functional collaboration. Prior roles include Marketing Specialist at Elders China, Brand Ambassador for Kronenbourg 1664 at Carlsberg Group, and Sales & Marketing Specialist at Bingchun Foods. Taylor holds a degree from Guangdong University of Foreign Studies.
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Egg Strategy
THE EGG IS THE START OF SOMETHING NEW Egg Strategy is an insight, brand strategy and innovation consultancy that delivers simple, bold truths. Our core strength is rooted in simplicity. As we explore the messiness of modern life, we create bold solutions that are profoundly simple to embrace because they’re rooted in fundamental human truths. Within our Egg Consumer Products, Egg Health, and Egg Lifestyle divisions, we work with world-class clients across the globe, supported by our cutting-edge insight mining tools, qualitative and quantitative research. We proudly bring our core values to bear on each and every client partnership: Courageous Thinking, Creativity with Purpose, Genuine Collaboration, and Infectious Leadership.