Yaron Segev is an accomplished professional with extensive experience in product and project management, particularly in the public sector and digital transformations. Currently serving as a Product and Project Manager at Egged Israel Transport Cooperative Society Ltd since March 2020, Yaron oversees digital product management and organizational platforms such as Salesforce and Creatio. Prior experience includes a decade at EY as a Senior Manager in the Government & Public Sector, where responsibilities encompassed business opportunity analysis and digital IT advisory. Yaron's earlier roles include managerial positions in sales and strategy across various technology and internet service companies, complemented by an MBA in Management Marketing and a BA in Economics and Management from recognized academic institutions.