Matthew McKay

Matthew McKay is a seasoned marketing leader with 15 years of experience in FMCG marketing, particularly excelling in brand growth and market expansion. Currently serving as the Senior Brand & Category Manager at EHPlabs, they are responsible for brand strategy and product launches across a robust portfolio. Previously, McKay held key positions at companies like Coca-Cola Amatil, where they led category strategies for sports and energy drinks, and Lion, where they revitalized major beer brands. McKay holds a BA/BCOM from the University of Otago and has a proven track record of leveraging market insights to drive impactful campaigns throughout their career.