Ehrenberg-Bass Institute
Giang Trinh is an academic professional currently serving as an Associate Professor, Senior Lecturer, and previously as a Postdoctoral Research Fellow at the University of South Australia since November 2012. Additionally, Giang Trinh holds the position of Senior Marketing Scientist and was a Research Associate at the Ehrenberg-Bass Institute from May 2006 to the present, contributing significantly to the field of marketing science through research and teaching.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.