Imogen Lee

Imogen Lee is a Marketing Scientist at the Ehrenberg-Bass Institute since September 2019, leading commercial market research projects for notable brands, including Danone, H&M, and PepsiCo. Imogen has developed expertise in generating actionable insights from both quantitative and qualitative research. In parallel, Imogen serves as an Integrated Marketing Tutor at the University of South Australia and has previously worked as a Marketing Consultant within the University’s Marketing Clinic, where strategic marketing plans were crafted for local businesses. Previous roles include research positions focusing on charity market analysis and education support at St Aloysius College, enhancing skills in data analysis and educational assistance. Imogen holds a Master’s degree in Marketing Research from the University of South Australia and a bachelor's degree in Marketing and Communications.