Ehrenberg-Bass Institute
Jordan White is an experienced marketing professional currently serving as a tutor at the University of South Australia and as a marketing scientist at the Ehrenberg-Bass Institute. With expertise in both quantitative and qualitative research, Jordan has worked on various projects for commercial clients and contributed to academic research as a research assistant. Previous roles include finance writing for UNO Home Loans, media monitoring for the University of South Australia, and a marketing communications internship at Edelman. Jordan holds a Bachelor of Journalism and Professional Writing, Bachelor of Marketing & Communications, and is pursuing a Master of Research in Marketing. Additionally, Jordan has a diverse background in hospitality and communications, with significant contributions in customer service and social media management.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.