Ehrenberg-Bass Institute
Kirsten Victory is a Senior Marketing Scientist at the Ehrenberg-Bass Institute since May 2013, focusing on research to enhance marketing practices and educate professionals. Additionally, Kirsten serves as a Research Fellow and Course Coordinator at the University of South Australia, where responsibilities include co-coordinating the Integrated Marketing course for final-year undergraduates. Since January 2017, Kirsten has been involved with the Australian Marketing Institute, contributing as a guest lecturer and state committee member, while also participating in the Emerging Marketers Committee. Previous experience includes a role as Marketing Project Officer at SMR Automotive Australia in 2014. Kirsten's educational background includes a Doctor of Philosophy in Marketing and a Master of Business in Marketing from the University of South Australia, along with a Bachelor of Marketing and Communication.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.