Ehrenberg-Bass Institute
Nicole Hartnett is an accomplished professional with a strong background in marketing and advertising. Currently serving as Associate Editor at the Journal of Advertising Research since July 2023, Nicole has also held the position of Senior Marketing Scientist at the Ehrenberg-Bass Institute since July 2005, where a focus lies on developing innovative projects to enhance evidence-based marketing practices. Nicole's academic roles at the University of South Australia include Senior Research Fellow and Academic Tutor, delivering courses in Market Analysis, Advertising, and Brand Management. Educational credentials include a PhD in Advertising, a Master of Business in Marketing, and a Bachelor of Management in Marketing, all obtained from the University of South Australia. Additionally, Nicole contributed as a Committee Member at the Australian Marketing Institute from July 2018 to March 2019.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.