Peilin Phua

Peilin Phua, PhD, currently serves on the Editorial Review Board for the International Journal of Advertising and is a Lecturer at the University of South Australia, where responsibilities include coordinating and teaching undergraduate and postgraduate Marketing courses. As a Senior Marketing Scientist at the Ehrenberg-Bass Institute, Peilin Phua manages comprehensive commercial research projects and has contributed significantly to generating research income. Notable achievements include recognition as one of the Top 5 Sessional Teaching Staff in the Business School in 2017 and research outputs published in peer-reviewed journals. Peilin Phua holds a PhD in Advertising and Consumer Behaviour, an MRes in Consumer Learning and Behaviour, and dual bachelor's degrees in Marketing from the University of South Australia and Taylor's University. Current research interests include Advertising and Consumer Behaviour.