Ehrenberg-Bass Institute
Zachary Anesbury is a Senior Lecturer in Marketing at the University of South Australia and a Senior Marketing Scientist at the Ehrenberg-Bass Institute. With a strong background in market research, Zachary has extensive experience in teaching, coordinating courses, and conducting specialized research projects. Zachary's educational qualifications include a Doctor of Philosophy in Marketing, a Masters by Research in Marketing, and a Bachelor of Business (Honours) in Marketing. Anesbury's expertise in consumer behavior and brand growth has led him to advise international firms such as Coca-Cola and Unilever.
Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute at the University of South Australia is world-famous for its marketing science research. Working with big brands globally, the Institute's research is closing the gap between industry practice and academic theory. The Institute is made up of over 70 academics, higher degree research students and professional staff.