EIC Agency
Mike Patterson is a seasoned professional with extensive experience in operations, strategy, and advertising. Currently serving as Head of Operations at EIC Agency since February 2022, Mike has leveraged digital advertising technology to enhance retail performance. Previously, Mike founded Traü Athletic Apparel to fill a gap in the men's workout underwear market, and held the position of VP of Strategy at Custom Social, where innovative tools were developed for small to medium-sized businesses. During a significant tenure at Disqus, Mike progressed through various roles, ultimately becoming VP of Partnerships, where major revenue growth initiatives were executed, particularly in mobile and video advertising. Prior experience includes leadership roles at Federated Media Publishing and co-founding WIP, Inc. Mike Patterson holds an AB in Modern European History from Harvard University.
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EIC Agency
EIC Agency developed its digital strategy in a different way. They use analytics to figure out what information their audience requires in order to make a purchase. They assist in the creation of content that speaks to those needs once they've discovered them.