Praveen Shukla

Praveen Shukla is an experienced professional in channel development and business management, currently serving as Executive- Channel Development at Eicher Tractors since June 2024, focusing on new channel partner development to enhance product accessibility and increase market share. Prior to this role, Praveen worked as Territory Business Manager at Indo Farm Equipment Limited, where the emphasis was on establishing new channel partners for improved market performance. Previous positions held include Business Development Executive at Escorts Limited and Gromax Agri Equipment Limited, as well as Sales and Marketing Specialist at Mahindra and Mahindra Limited. Praveen's career began as a Sales Officer at John Deere India Pvt. Ltd., emphasizing continuous sales growth. Praveen holds a Master of Business Administration in Agriculture Marketing from Lucknow University.