Nicole Gravina

Nicole Gravina is an experienced marketing professional with a strong background in digital marketing, CRM, and data analytics. Currently serving as the Global CRM Lead at Eightcap since March 2024, Nicole previously worked at Xero in various roles, including Digital Retention Manager, where responsibilities encompassed optimizing customer engagement through digital marketing campaigns. Other roles at Xero included leading marketing automation efforts for the AU, NZ, and Asia regions as well as overseeing a team of marketing analysts. Prior experiences include serving as a Digital Marketing Specialist and Marketing Coordinator at AIA Australia, and working as a Marketing Assistant at Hertz. Nicole began their career in payroll services at National Australia Bank. Holding a Bachelor of Business in Marketing from RMIT University, Nicole combines their knowledge of marketing principles with practical experience in managing multi-channel campaigns and data-driven strategies.