Eika
Guro Vethe is a seasoned marketing professional with extensive experience in digital marketing and strategic advertising. Currently serving as Markedssjef Konsern at Eika since April 2009, Guro Vethe manages centralized advertising for over 50 banks, achieving a 150% increase in conversions while optimizing media costs by 40%. Previously, Guro Vethe held various roles at Nordea Bank, including Marketing Manager for Cards, where responsibility included developing marketing plans and launching the FirstCard, and Relationship Manager, focusing on corporate card implementation. Guro Vethe's early career included positions at Nordea and Kreditkassen. Academic qualifications include a Siviløkonom degree in Marketing from BI Norwegian Business School and a Master's in International Communication from Macquarie University.
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Eika
🌳Eika er en allianse av selvstendige banker, Eika Gruppen og Eika Boligkreditt. Eika Gruppen leverer stordriftsfordeler, tjenester og produkter til bankene – og kunder. Eika ønsker å være en drivkraft for bærekraftig utvikling - for deg og ditt lokalsamfunn. Eika Gruppens visjon er å styrke lokalbanken og leverer moderne og effektiv bankdrift gjennom gode og kostnadseffektive produkt- og tjenesteleveranser, inkludert en komplett plattform for bank-infrastruktur. Les mer på eika.no