Guro Vethe

Guro Vethe is a seasoned marketing professional with extensive experience in digital marketing and strategic advertising. Currently serving as Markedssjef Konsern at Eika since April 2009, Guro Vethe manages centralized advertising for over 50 banks, achieving a 150% increase in conversions while optimizing media costs by 40%. Previously, Guro Vethe held various roles at Nordea Bank, including Marketing Manager for Cards, where responsibility included developing marketing plans and launching the FirstCard, and Relationship Manager, focusing on corporate card implementation. Guro Vethe's early career included positions at Nordea and Kreditkassen. Academic qualifications include a Siviløkonom degree in Marketing from BI Norwegian Business School and a Master's in International Communication from Macquarie University.