Dr. Bchr Alatassi is a commercially driven leader currently serving as the Regional Director at EIMS, where they lead a multi-million-pound business unit focused on global sales and marketing programs. With a PhD in Corporate Governance and a strong background in cybersecurity, Dr. Alatassi is passionate about building high-performing teams that drive measurable ROI for B2B tech brands. Previously, they held various leadership roles at BlackBerry, where they managed large teams and contributed significantly to revenue growth across the EMEA and APAC regions. In addition to their practical experience, Dr. Alatassi is involved in academia as a researcher and guest lecturer at Bournemouth University.
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