Vendela Hägge

Vendela Hägge has over two decades of work experience, with a strong focus on sales, marketing, and brand development. Vendela has held various leadership roles in well-known companies such as Ejendals, Awake, Profoto, and Lauritz.com.

At Awake, Vendela served as the Chief Commercial Officer, CMO, and Head of Sales & Marketing, leading the company's commercial growth and development. Prior to that, they worked as the Commercial Growth Manager and was responsible for driving the marketing department's growth.

At Profoto, Vendela held multiple positions, including Vice President of Smartphone Photography - Consumer Business, where they built a new business unit offering digital products to smartphone users. Vendela also served as the Vice President of Global Digital Sales and Marketing and contributed to the digital transformation of the global marketing organization.

Before joining Profoto, Vendela worked as the International Commercial Director at Lauritz.com, the largest auction house in Scandinavia. Vendela also worked as a Business & Marketing Consultant during their self-employed period.

Vendela's earlier experience includes roles at Electrolux, where they held various positions such as European Brand Director, European Brand & Marketing Manager, Manager Special Distribution, and Human Resource Manager.

With their extensive experience in sales, marketing, and brand development, Vendela Hägge has a proven track record of driving commercial growth and successfully leading teams in various industries.

Vendela Hägge has an MBA in Business Administration and Management, which they obtained from IMD in 1998. Following this, they pursued a Master of Science degree in International Business at Lund University from 1998 to 2002. In 1984, Vendela attended South Pasadena High School. Recently, in 2022, they completed a Certificate of Completion - Board Education in Styrelseutbildning/Board Education at Novare Leadership Academy.