Frederick Herbst

Frederick Herbst is an experienced executive in the retail and outdoor sports industries, currently serving as Directeur général at ekosport since April 2024. Previously, at Babolat, Frederick held the positions of Chief Subs Sales Officer and General Manager Europe from January 2022 to April 2024. Prior to that, a significant tenure at Salomon from August 2014 to December 2021 included roles such as Wholesale Digital/Ecommerce Director and Global Commercial Director for both Footwear and Winter Sports Equipment. Frederick's career also includes a role as South Europe Director and Country General Manager for France at Bushnell Outdoor Products, where notable brands included Bollé and Serengeti. Earlier positions included Business Unit Manager and Senior Product Manager at Rip Curl Europe and Director of Retail at Alain Mikli International. Frederick's educational background includes a Master's degree in Business/Commerce from IPAG Business School and an Optician Degree from Fresnel Optical School.