Thomas Lue Lytzen

Thomas Lue Lytzen is an experienced professional currently serving as the Director of Ad Sales & Tech at Ekstra Bladet since April 2021 and Chair of the IAB Denmark Advisory Board since September 2024. Lytzen has a history of significant roles, including Steering Group Member for the IAB Transparency & Consent Framework from October 2018 to December 2021, and leading product development at JP/Politikens Hus A/S prior to roles at Ekstra Bladet and Berlingske Media, focusing on digital business development and advertising products. Earlier career highlights include serving as Digital Editor in Chief at Tipsbladet and overseeing communications and marketing at Brøndby IF. Lytzen holds a Master’s degree in Information Technology with a focus on e-commerce from IT-Universitetet i København and a Bachelor’s degree in Media Science from Aarhus University.