Nevena Kordic

Nevena Kordic is an experienced professional with a strong background in management and strategic development within the retail and consumer electronics sectors. Currently serving as Country Manager at eKupi since May 2025, Nevena previously held the position of Head of Trading at Shoppster Srbija from October 2019 to May 2025, where leadership skills were demonstrated through the management of a team of category managers and exceptional sales growth. Nevena's career includes key roles such as Senior Category Manager, Product Manager, and Brand and Sales Manager, showcasing a consistent track record of increasing sales and optimizing product strategies. A graduate of the University of Belgrade with a BA in Economics, Nevena possesses comprehensive expertise in negotiation, planning, and market analysis, contributing significantly to organizational success throughout various career stages.