Joana Sequeira Alves da Silva

Joana Sequeira Alves da Silva has extensive experience in e-commerce and digital marketing, currently serving as an E-Commerce Merchandiser and E-Commerce Product Information Manager at El Corte Inglés Portugal since June 2017. Prior roles include Digital Marketing Manager at Total InfoPoint, where responsibilities included online content management and traffic strategies, and various copywriting positions at ClubeFashion and Goodlife!, focusing on daily product offerings. Joana's background also encompasses online community management at Havas Worldwide Digital, where engagement, content optimization, and campaign integration were key functions. Education includes a Master's degree in Marketing Management from ISEG and a Licenciatura in Marketing and Advertising from IADE, complemented by a course at ESPM.