Andres Herrador Martinez

Andres Herrador Martinez is the Director of Merchandising Planning at El Corte Inglés. He leads the strategic commercial planning and budgeting for the Electronics, Bookstore, and Toys divisions. Andres is responsible for forecasting sales, margins, and stock while making decisions on trading actions. He also focuses on enhancing work processes and managing change to improve productivity and operational capacity. With a strong focus on improving results, customer satisfaction, and employees' well-being, Andres plays a key role in shaping the success of the company.