Juan Ignacio Coria

Juan Ignacio Coria is an experienced professional with a focus on digital transformation, marketing, and CRM strategies. Currently serving as the Director of Digital Transformation at El Cronista since August 2023, Juan is responsible for aligning digital strategies with overall company goals and leading multiple teams including Technology and Marketing. Previously, as Regional CRM Manager at Kimberly-Clark Professional from March 2020 to July 2023, Juan facilitated data-driven decision-making and regional collaboration through advanced CRM practices. Additionally, Juan held managerial roles in marketing and communications at Intégrity Seguros Argentina, Universidad Austral, and AFS Intercultural Programs, where skills in strategic planning, customer acquisition, and stakeholder engagement were developed. Juan holds multiple degrees in marketing and business from renowned institutions including IAE Business School and Universidad Austral, along with certifications in Salesforce and organizational leadership.