Jessica Flores Alcaraz

Jessica Flores Alcaraz is a Senior Consultant in Retail Media at El Puerto de Liverpool since January 2021, specializing in audience segmentation, KPI measurement, and actionable insights generation, along with comprehensive digital strategy development. Previous roles include Junior Consultant and Digital Branding Consultant, where Jessica optimized digital campaigns for Suburbia and other key brands, innovating creative formats to enhance awareness and performance metrics. Early career experience encompasses digital marketing specialization and analysis, includes internships focusing on creativity, innovation, and entrepreneurship at Universidad De La Salle Bajío and Universidad de Guadalajara, and a foundational role in accounting support at Grupo Consultor Acconta. Jessica is currently pursuing a Master’s degree in Leadership at Universidad Virtual Liverpool, following a comprehensive academic background in Commercial Relations and Communication.