El Puerto de Liverpool
Jessica Flores Alcaraz is a Senior Consultant in Retail Media at El Puerto de Liverpool since January 2021, specializing in audience segmentation, KPI measurement, and actionable insights generation, along with comprehensive digital strategy development. Previous roles include Junior Consultant and Digital Branding Consultant, where Jessica optimized digital campaigns for Suburbia and other key brands, innovating creative formats to enhance awareness and performance metrics. Early career experience encompasses digital marketing specialization and analysis, includes internships focusing on creativity, innovation, and entrepreneurship at Universidad De La Salle Bajío and Universidad de Guadalajara, and a foundational role in accounting support at Grupo Consultor Acconta. Jessica is currently pursuing a Master’s degree in Leadership at Universidad Virtual Liverpool, following a comprehensive academic background in Commercial Relations and Communication.
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El Puerto de Liverpool
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El Puerto de Liverpool SAB de CV is a Mexico-based company primarily engaged in the retail sector. The Company's activities are structured into two business segments: Commercial and Real Estate. The Commercial division focuses on the retail sales of merchandise in department and duty free stores. Its brand names of store formats includes Liverpool and Fabricas de Francia. The Real Estate division is responsible for the management, operation and lease of commercial space in shopping centers. Through a non-bank credit card, the Company also offers consumer loans and sales financing services. The Company has operations established in various Mexican states. The Company's subsidiaries include Operadora Liverpool SA de CV, Servicios Liverpool SA de CV and Bodegas Liverpool SA de CV, among others.