Rodrigo Martinez Gutierrez

Rodrigo Martinez Gutierrez is the Director of Business Transformation & Innovation at El Puerto de Liverpool since March 2023, following a distinguished tenure at Levi Strauss & Co. where roles included LATAM Retail Director, LATAM Commercial Director, and Commercial Director for Distributor Markets in LATAM. Throughout the 14 years at Levi's, Rodrigo led significant initiatives in retail and wholesale channels across multiple Latin American countries, managing a $70 million business and over 150 retail locations, including the flagship store in Mexico City. Prior experience includes positions at Dewhirst UK Plc as European Sales Manager and Elite Creations UK Ltd as European Account Manager, specializing in key account management and business development in the fashion sector. Educational credentials include a Master’s degree in International Marketing from the University of Strathclyde and a Bachelor's degree in Business Administration from Instituto Tecnológico Autónomo de México.