Rosalinda Colín Rojas

Rosalinda Colín Rojas is an experienced financial consultant with a strong background in profitability analysis and commercial planning, currently serving as Consultor de Rentabilidad & Planeación Comercial at Liverpool since February 2016. In this role, Rosalinda develops profitability analyses of projects, collaborating across various departments to identify opportunities in commercial centers, store openings, new services, sustainable projects, IT, and logistics. Prior experience includes serving as an Analista de Tesorería at Grupo Financiero Aserta, where support was provided for investment decision-making and compliance with regulatory requirements, as well as a Trainee in Nuevos Negocios at INVEX Banco de Inversión S.A. and a Staff member at Galaz, Yamazaki, Ruiz Urquiza, S.C. with a focus on risk and credit financial analyses. Educational qualifications include an MBA and a course in comprehensive finance from Instituto Tecnológico Autónomo de México, along with a degree in Financial Administration from Tecnológico de Monterrey.