Alf Franklin

Alf Franklin is the Area Vice President of Public Sector International at Elastic, bringing over twenty years of experience in sales and management within the information technology industry. Alf's background includes leadership roles such as Head of Public Sector at Red Hat and EMEA Sales Director at Green Hat Software Limited. With an MBA from London Business School and a BA Hons in Mathematics from the University of Oxford, Alf combines formal management training with a successful sales track record across major global software companies. Known for strong communication, natural leadership skills, and a passion for customer advocacy, Alf excels in developing business strategies that address market challenges.