Rita Shum is a seasoned professional with extensive experience in partner and sales operations management across the Asia Pacific region. Currently serving as Partner Program Manager for APJ at Elastic since November 2023, Rita previously held roles at Red Hat as Senior Partner Enablement Advocate and in sales enablement. Prior experience includes positions at Cloudera, Red Hat Asia Pacific, Symantec, and Citi, where Rita demonstrated expertise in channel operations, sales management, and project coordination. Rita holds a Bachelor of Computing in Information Technology from Monash University and a Diploma in Electronics, Computer & Communication Engineering from Singapore Polytechnic.
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