Eldorado is one of Russia's largest retailers of consumer electronics and household appliances. 

The company is present in almost all regions of Russia. Eldorado develops multichannel sales and operates over 600 stores throughout the country. 

Eldorado LLC is a part of the PPF Group and Emma Capital that are among the largest investment companies in Central and Eastern Europe.

Eldorado was founded in 1994; PPF Group entered the company in 2009 by acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares. Under the management of PPF Group, Eldorado has significantly increased its liquidity and profitability. In mid-March 2014 it was announced that PPF Group and Emma Capital, an investment company, reached an agreement, according to which Emma Capital became a co-owner of Eldorado LLC.

In 2014, the company launched b2b sales and expanded its range with new categories: goods for home, garden and repair, goods for children and mothers, textile, etc. The company follows the strategy of a multicategory retailer both online and offline. 


Eldorado – a five-time winner of the Consumers’ Rights and Quality of Service as the best retail chain, a two-time winner of People's Brand (2012, 2014) as well as a winner of Company of the Year 2012 and HR Brand in 2013 awards. 

In 2015, Eldorado got The Best Prices award, organized by Hi-Tech.Mail.ru expert project. 

Eldorado is a two-time winner of Online Retail Russia Awards (2015, 2016) in the category "The Best Online Shop"​ in consumer electronics household appliances segment and is a two-time winner of EMEA Channel Academy Award: "Russia & CIS. Retailer of the Year"​ (2015, 2016) as well as Russian Retail Awards 2016. 

Currently, the number of  Eldorado club participants is about 16 million people.

Appliances

Consumer Goods

Electronics

Retail

Eldorado LLC

Владимир Пупкин

Pavel Kesado-Alonso

Давид Михайлович

Надежда Стародубцева

Oleg Sukovatov

Natalia Feoktistova

joseph dewald

This department oversees the acquisition of goods and services necessary for the organization's operations.

Procurement Department

This department specializes in providing expert advice and implementation of SAP solutions across various modules.

SAP Consulting Services

This department manages all aspects of digital media and social media communications.

Digital Communications

This department oversees employee relations, recruitment, and personnel management.

Human Resources

This department manages all aspects of marketing communication strategies and activities to effectively promote the organization's brand and initiatives.

Marketing Communications

This department is responsible for managing purchasing activities and driving sales initiatives.

Eldorado LLC

Org chart

Teams

Procurement Department

SAP Consulting Services

Digital Communications

Human Resources

Marketing Communications

Procurement and Sales

Offices