Leadership Team

The Leadership Team at Electra Consumer Products Ltd is responsible for setting and executing the company’s overall strategic vision. Comprising top executives including the CEO, VPs of various departments, and key decision-makers, this team drives business development, technological innovation, market expansion, and operational efficiency to ensure sustained growth and market leadership in Israel's consumer retail sector. Additionally, they foster a commitment to community and environmental sustainability, guiding Electra towards being a leading, responsible consumer group.