Electric Innovation
Pearl Yeung-Navarrete, the Head of Commercial Strategy and Partner at Electric Innovation, brings a wealth of experience in commercial strategy, innovation, and design consultancy. With a background in brand strategy, identity development, and event marketing, Pearl has held various roles in companies such as frog, Fahrenheit 212, and Capgemini Consulting. With an MBA from Saïd Business School, University of Oxford, Pearl's expertise lies in areas such as customer journey mapping, brand strategy, and digital strategy.
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Electric Innovation
Electric is a next gen strategy, innovation, and design consultancy, purpose-built to de-risk bravery in a changing world. Addressing the unprecedented pace, breadth and depth of change unfolding in lives and markets by shaping visionary strategies and innovations – underpinned by the deep rigor, analytics, operational pragmatism, financial discipline, brilliant design and relentless experimentation required to drive them to fruition at scale. Our capability set combines the science of growth with the art of human response, partnering with Fortune 500 companies and emerging disruptors along the entire growth journey, from blank page to big outcomes in market, driving sustainable profitable growth.