Amanda Barnes

Amanda Barnes is a seasoned marketing professional with extensive experience in e-commerce and product marketing. Currently serving as a Product Marketing Senior Specialist and eCommerce Lead at Electrify America since November 2019, Amanda has a proven track record in developing and managing e-commerce channels, establishing product and pricing strategies, and executing promotional events. Previous roles include eCommerce Manager at The Macomb Group and MMI DOOR, where Amanda oversaw e-commerce database management, vertical integration for growth, and brand development through various marketing channels. Amanda's expertise also encompasses web content management, excellent skills in analytics and marketing tools, and a strong background in B2B and B2C transactions, alongside a Bachelor of Business Administration in Marketing and Communications from Adrian College.