Electrify Video Partners
Christoph Bettin is an accomplished financial executive currently serving as the Chief Financial Officer for Electrify Video Partners and Veritasium, both roles commenced in January 2024. Bettin's extensive experience includes positions such as COO and CFO of Smiley Company, where strategic initiatives were implemented to support the brand's future growth, and CEO and CFO of Rubik's Brand Ltd, overseeing significant growth and transition following its sale. Prior to these roles, Bettin held various leadership positions including Global Marketing Director at Hape Holding AG and Managing Director at Marbel Ltd. Bettin began a career in finance at GE Capital as European CFO after qualifying at EY, where an early career as a Tax Consultant and Senior Auditor laid the foundation for subsequent success. Bettin holds a Bachelor's degree in Geology from the University of Oxford.
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