Alice Choon is an experienced finance professional with a strong background in regional financial management and analysis across various industries. Currently serving as the APAC MEA CDI Business Controller at Electrolux since January 2016, Alice oversees annual net sales of USD2B in 18 markets. Previously, Alice held the position of Regional Financial Planning and Analysis Manager at Electrolux and Finance Manager at Singapore Press Holdings Ltd, contributing to significant projects such as a SGD58m M&A initiative. Additional roles include Senior Financial Analyst at BlackBerry and Commercial Finance Manager at Verizon Business Markets, with a comprehensive skill set in demand analysis, financial oversight, and operational excellence. Alice Choon earned a Bachelor's degree in Economics from the Singapore Institute of Management.
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