Björn Grevsten

Björn Grevsten is currently the B2C E-Commerce Director, Europe at Electrolux, drawing on extensive experience in D2C online sales and P&L responsibilities in a global corporate environment. Björn's background includes roles such as Senior Project Manager at Tele2 and Manager of Business Development at 20:20 Mobile AB, where they led various strategic initiatives and operational improvements. They hold a Bachelor's degree in Business Administration from Stockholm University and a Master's in Social Science in Informatics from Mid Sweden University. Throughout their career, Björn has focused on key e-commerce growth drivers, including SEO, paid search, and user experience optimization.