Erica Campbell

Erica Campbell is an accomplished professional with extensive experience in consumer data, digital marketing, and media strategy across various industries. At Electrolux, from April 2018 to April 2021, Erica served as the Global Consumer Data & Analytics Director, focusing on transforming consumer data into strategic assets, enhancing marketing performance, and leveraging AI-driven solutions. Prior roles include Digital Consumer Experience Director for Latin America at Electrolux, where Erica managed initiatives across three countries, and Media & Digital Director at L'Oréal, overseeing media activities for all brands. Earlier career highlights include positions as Media Director at Draftfcb and NBS, managing media strategies for major clients. Erica's educational background includes short-term programs in Business Management and Innovation at Stanford University and Northwestern University's Kellogg School of Management.