Jenny Hedberg

Jenny Hedberg has extensive experience in business development and transformation, currently serving as the Head of Business Development & Transformation at Electrolux since August 2012. In this role, Jenny leads initiatives in the strategic growth area of Consumer Direct Interaction. Previous positions at Electrolux include Category Director for both the European Floor Care and Small Domestic Appliances businesses, where accountability for Profit & Loss performance was paramount. Jenny also held roles as Category Marketing Director and Manager, focusing on enhancing consumer experiences and brand positioning. Prior to Electrolux, Jenny was the Sales and Marketing Manager at SkiStar AB, driving occupancy rates and market presence. Educational qualifications include a Master of Science in Management from the Stockholm School of Economics and various courses involving management, marketing, and communication across multiple universities.