Lorena M. Díaz Johanson

Lorena M. Díaz Johanson is an experienced professional in demand planning and sales management, currently serving as a Demand Planner Specialist for Electrolux since November 2022, where responsibilities include coordinating the planning process and managing sales plans across the Northern LATAM region. Prior experience includes roles as Division Demand Planner at L'Oréal and Brand Activation Coordinator at British American Tobacco, where achievements include driving marketing strategies and overseeing substantial sales goals. Additional positions include Territory Sales Supervisor and Trade Marketing Representative, contributing to significant revenue increases and cost reductions. Lorena holds a Master's degree in International Marketing and an MBA from Hult International Business School, as well as a Postgraduate Degree in Coaching and Sales Leadership from Universidad del Pacífico.