Vineet Chheda

Vineet Chheda is a seasoned professional in insights and consumer research, currently serving as Business Partner - Insights for the Electrolux Group since April 2021, where responsibilities include leading brand intelligence and consumer journey strategy across the APAC, MEA, and EU regions. Prior to this role, Vineet held positions at NielsenIQ as Shopper Lead, Kantar Millward Brown as Consumer Insights Manager and Senior Researcher, VMLY&R as Consumer Insights Executive, and The Nielsen Company as Research Analyst. Vineet's educational background includes a Master's in Commerce with a specialization in Business Administration from the University of Mumbai and a Bachelor's in Management Studies from SIES College of Commerce & Economics. The extensive experience encompasses developing research frameworks, building client relationships, and driving business growth through consumer-centric strategies.